our technology
our technology
- software framework: Our platform is built on the Ruby on Rails software framework. Why Rails? Rails does a lot of hard, repetitive work for us. We spend much more time making your site innovative, exciting, safe, reliable and fast rather than covering old ground again and again. We employ a highly modular architecture to allow us to include functionality on your site through configuration rather than software development. Employing ready to use building blocks enables us to impliment change rapidly yet safely and in a controlled repeatable manner following development best practices.
- infrastructure: Our clients' sites are hosted in a class 'A' tier 4 data center managed by our hosting partner, Engine Yard - experts in Rails hosting and as committed as we are to making our Client's e-commerce businesses perform better and better.
- XHTML presentation: Our advanced presentation system means that your site can be made accessible, usable and standards compliant. We can target conventional browsers, but also handhelds and voice browsers. Your site can be totally customised using HTML, CSS and Javascript - you aren't locked into a particular page or site layout.
- analytics and split-testing: The use of analytics means we can measure exactly how changes to the website have affected traffic and sales. Our system is built to allow A/B and more advanced tests. We can offer different pages to different users and analyse these tests to make sure that you're making the right choices for improvements.
"Ruby on Rails is a breakthrough in lowering the barriers of entry to programming.
Powerful web applications that formerly might have taken weeks or months
to develop can be produced in a matter of days."
-Tim O'Reilly, Founder of O'Reilly Media